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Criticizing the critics of advertising: towards a sociological view of marketing - Michael Schudson, 1981
A Conceptual Model of Consumer Attitude towards and Acceptance of SMS... | Download Scientific Diagram
UvA-DARE (Digital Academic Repository)
PDF) Effects of Disliked Executional Techniques in Advertising: A Five Country Comparison | David Waller - Academia.edu
Paper Teplate
PDF) Understanding consumers attitude toward advertising | Ping Zhang - Academia.edu
PDF) A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads
AD REVOLUTION OR EVOLUTION? Typical ad representation and general ad attitudes influence the effectiveness of branded content
Slide file # 34-17Page An Experimental Study of Antecedents and Consequences of Pop-Up Ad Intrusiveness: A Study in Progress Dennis Galletta, University. - ppt download
Millennials' attitude toward advertising: an international exploratory study
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. (Advertising Attitudes) - Document - Gale Academic OneFile
PDF) Attitudes Toward Advertising
adexposures
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An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
Advertising Belief and Attitude Model | Download Scientific Diagram
1 Consumer Attitude toward Advertising: A Comparison between the U.S. and China Jun Yu Joyce Zhou. - ppt download
Your Brand's Market Exposure - Red Chalk Studios
The Attitude Toward Advertising of Advertising Practitioners, Homemakers and Students in the Netherlands and Belgium | ACR
How Many Advertisements is a Person Exposed to in a Day?
Bauer & Greyser: Advertising in America: The Consumer View
What Happens to Advertisements When They Grow Up
Amazon | Advertising in America: The Consumer View | Bauer, Raymond A., Greyser, Stephen A. | Advertising
